Удачный пример вирусного маркетинга
https://mail.google.com/mail/u/0/?ui=2&shva=1#sent/130740df5eec9f0d?projector=1
https://mail.google.com/mail/u/0/?ui=2&shva=1#sent/130740df5eec9f0d?projector=1
среда, 8 января 2014 г.
Passengers’ mobile phone data helps predict the next train
Passengers’ mobile phone data helps predict the next train
8th June 2011 in Life Hacks, Transportation.
In many U.S. subway systems, estimating the arrival times of incoming trains can be more an art than a science. Enter NextTrain, a new innovation from New York-based digital agency Densebrain that predicts the next train in real time by using mobile phone data from those on board.
Densebrain is perhaps best known for its CityMates line of mobile apps, which serve as transit guides for commuters, tourists and urban dwellers in various U.S. cities. Now part of the NYCMate app serving New York City, NextTrain is essentially a passive crowdsourcing system that uses changes in the Base Station Identification patterns of riders’ phones to follow a train’s progress and predict its arrival at the next station. Specifically, because of the lack of reception in the subway system, riders’ phones are unable to connect to base stations, or cell phone towers, along the route. NextTrain monitors that data in participating users’ phones and automatically submits anonymous reports to a central server, which aggregates the information and predicts the train’s arrival time at the next station in real time. NYCMate users waiting on the platform can then simply select the appropriate station on the NYCMate subway map, which will display both officially scheduled arrival times and real-time NextTrain predictions.
Although NextTrain uses crowdsourced data, contribution of that data requires no input from the user; it also doesn’t affect battery life in any significant way, Densebrain says. Accuracy, as one might expect, depends on the number of people using the free app, which is available for both iPhone and Android; some 10,000 are needed to make it reliable in Manhattan, the New York Times reports. App-minded entrepreneurs around the globe: One to partner with or emulate in other transit-dependent parts of the world?
Контроль численности населения
Вместо того, чтобы думать, как удовлетворить кормом растущее населением Земли, луче бы думать о том, как отрегулировать его рождаемость и дистрибуцию по земной коре. Вместо того, чтобы предлагать инвестировать в инфраструктуру северных городов, подумали бы лучше, что с ними произойдет при отказе от сырьевой модели потребления или вообще при смене технопарадигм, при соскоке с углеводороводов.
И вообще, в целом - вместо тренда увеличения потребления надо бы народ учить ходить в обратном направлении - к минимизации потребления и, следовательно, к уменьшению нагрузки на биосферу.
Вот представь, кому нахрен нужны будут все города, транспортные коридоры, линии передачи энергии если мор али кака друга холера уничтожит 80% населения Земли? А ведь уничтожат обязательно. С такими-то манерками, как у настоящего человечества, ему одна дорога...
Я бы с удовольствием подумал о другом будущем, где:
1. на основе расчета максимальной нагрузки на экологию по территориям установлена квота на проживание
2. производство управляется централизовано, глобально
3. исключена лишняя "суета", связанная с эгоизмом человечьим - блядством беспредельным, всеядством, желанием беспредельно путешествовать по миру и получать удовольствия
а все это делается на базе осознанного понимания своей роли в биоценозе... с уважением к Земле-матушке и в любви к твореньям божьим. всем без исключения.
Навигатор +
Уверен, анализируя тренды и подходы.
что скоро появится новый вид или лучше сказать технология навигатора.
Особенности:
1) нет экранов, используется проекционная технология
2) отслеживая датчиками угол зрения и повороты головы, такой проектор не создает изображение улицы, а ...
3) проецирует "стрелки" направлений движений ровно на существующую перед глазами человека картинку, в машине на стекло лобовое (или спец. стеклышко)
Это позволит сделать навигацию абсолютно удобной, даже для чайников, из-за высокой наглядности.
А если подключить систему к камерам кругового обзора, то цвет линии и ее анимация позволит при перестроении на нужную полосу избежать риска столкновений с авто, находящимися в мертвых зонах.
А с помощью сервера "парковок" система поможет "забронировать" парковочное место в пункте назначения и даже оплатить его дистанционно.
В общем, не жизнь - сплошное удовольствие!
App lets users visualize new building developments in situ
App lets users visualize new building developments in situ
Whilst we may still be some way off apps that let us see into the future, UK-based Deliverance Software’s new app — Walkabout3d— aims to provide just that. The app’s 3D panoramas can give users a glimpse of how their surrounding may appear once planned building projects have reached their completion.
The app — currently available for free from the App Store — feeds off drawings created in Google SketchUp. This free program lets users create 3D images or “models”, which, in the case of buildings or structures, can then be placed within Google Maps. The Walkabout3d app then reads these sketches, and enables its users to explore them in 3d panoramas in real-time. Users can even chose their avatar height to set their first person viewpoint within the app, and there is the option to share designs with clients for them to view. When used on an iPhone or iPad, Walkabout3d's geo-referenced SketchUp panoramas can be aligned to the device’s direction and orientation. This means that planned building works, once created as a SketchUp, can be explored in 3 dimensions on an iPhone or iPad, as users simultaneously view the current real world landscape. A video demonstrating the app can be viewedhere.
Architects and engineers everywhere take note: this could be a valuable tool for conveying your designs to clients in a format that is both immersive and informative. For everyone else, be inspired and get thinking: if you’re designing an app for a smartphone or tablet, are you making full use of the device’s location-based capabilities? (Related: Project management platform hosts architects’ advice.)
Mobile app enables in-seat concession ordering at sports events
Mobile app enables in-seat concession ordering at sports events
It's not unheard of for sports fans to be able to order concessions from the comfort of their seats for delivery during a game — those in special seating areas at San Francisco Giants games, for example, can reportedly do so using a paper-based ordering system. A new mobile app just rolled out by the neighboring San Jose Earthquakes soccer team, however, brings such capabilities to all game attendees with Apple or Android phones.
Yorder is a free, location-aware mobile app for Android and iPhone that lets sports fans browse and order from the concession menu without having to miss any of the game. Known formerly as iConcessionStand, the app won the 2010 PayPal X Developer Challenge Grand Prize and was just recently rolled out by the Quakes, according to a report in the San Francisco Chronicle. Fans simply use the app to launch the food and drink menu from Buck Shaw Stadium's two concession stands and place their order; payment is made through PayPal, along with a convenience fee of USD 1 per transaction. Concessions operator Bon Appetit then delivers the order to the fan's seat in 15 to 20 minutes.
Quakes team merchandise is also available through Yorder, and later this season it will link into gourmet food trucks that serve the team's games as well. Because it's location-aware, the app can be used at any participating stadium or arena. Teams, arts organizations and others that host large events: one to put to work for your own attendees? (Related: Giant-screen social games for crowds at large events — In-stadium social media for baseball fans — Phone-controlled gaming on a jumbotron.)
In South Africa, cardless ATM withdrawals via mobile phone
In South Africa, cardless ATM withdrawals via mobile phone
The virtual ink had scarcely dried on our story about South Africa's upcoming Mahala Free Banking Platform last week when we received word of yet another mobile banking innovation in the country. Customers of Johannesburg-based First National Bank (FNB) can now make withdrawals from an ATM without a bank card using just their mobile phone.
To withdraw cash using the new capability, which was launched last month, customers simply log onto FNB's Cellphone Banking service and select the banking option. They then indicate specifics including the particular account from which they want to make a withdrawal. Once they've completed the transaction online, they receive a text message via SMS that includes a temporary PIN to use at the ATM. For security reasons, the PIN must be used within 30 minutes of receipt; it also can be used only once.
Also looks for bank loans made by SMS.
Factor in the rise of mobile payment applications, and it looks increasingly likely that a world without plastic cards is on the way.
Website: www.fnb.co.za
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